LIVE UNITEDUNITED WAY

We were tasked with coming up with a video for United Way’s outreach campaign. They said: “Blue Sky it.” So we did.

Deliverables:

Story, creative direction, production & post.

VIDEO WALLFMC

We were tasked with creating a corporate over video for the client’s new headquarter lobby video wall. This is basically what we came up with and filmed from scratch.

Deliverables:

Creative & art direction. Concept development. Copy writing. Production and Post Production.

BIG WORLDCLIENT: GEOBLUE

GeoBlue, an international insurance provider asked our Ad Agency client “Avenue Red” to produce a short branding corporate video – an emotionally engaging impression built around GeoBlue’s central themes and attributes. “We want to resonate with our audience on a higher level”. Ideal run length is in the 1:15 to 1:30 minute range. Figure it out.

So we figured, reinforce the themes of “why” GeoBlue exists more so than the detail or features of “how” it works. What does GeoBlue stand for as a business – why the company does what it does everyday; what motivates their success?

Yes, all original footage. Sure it cost more, but it was well worth it.

Bragging Rights: The video won a Louix Award.

Deliverables:

Creative and Art Direction. Concept Development. Copy Writing. Production and Post Production.

THE LETTERHOLMAN

First of many tactics we’re working on for a company-wide internal communication plan. This is the kickoff video from the CEO to all 6500+ employees.

Deliverables:

Creative & Art Direction. Production & Post.

DEALERSHIP :30CLIENT: HOLMAN

Tasked with creating an image spot for an automotive dealership company, we elected to go with something different than the typical cheesy dealership TV spots.

Deliverables:

Creative and Art Direction. Concept Development. Copy Writing. Production and Post Production.

UNITED WAYCLIENT: HOLMAN

Tasked with creating an internal communications video that encourages Holman employees to continue in their selfless nature and generous donations towards a great cause, supporting the United Way.

Deliverables:

Creative and Art Direction. Concept Development. Copy Writing. Production and Post Production.

MOBILE LAUNCHCLIENT: GEOBLUE

Our Ad Agency client Avenue Red was tasked with producing a series of videos to promote the freedom of convenient, mobile access to quality healthcare and assistance services. Wherever travel takes you, GeoBlue is there in the palm of your hand with resources in over 180 countries (all in one App). Provide an overview of the App’s features, while selling the benefits of GeoBlue mobile access.

The thought we had was to create something more visually stunning and engaging while simplifying the heavy in details messaging. So we created original 3D models that had the look of toy figurines. Threw in other original 3D models, composited some clouds, sun flares, added a kick-ass music bed, hired a Brit VO talent to read the script, et voila.

Bragging Rights: The video won a Louix Award and an Addy.

Deliverables:

Creative and Art Direction. Concept Development. Copy Writing. 3D Production and Post Production.

FOCUSCLIENT: ARI

Produce a creatively integrated video series (total of 5) that promotes the central themes of the strategy and its day-to-day actionable items. Assist with the understanding and adoption of the Corporate Strategy across all levels of the company, “Creating Raving Fans” – with the strategy pillars being: Focus, Execute, and Evolve. Part of the company’s roll-out included a Root Map illustration created by Root Inc. to help further communicate the strategy using visual exercises.

So we thought, since the Root Map is an intergal part of the rollout, why not take a page out of the then famous 2002 Microsoft TV Ad Campaign “We See” and create animated sketches composited over original footage? So we crafted an aspirational script, storyboarded it, captured sweet looking footage, threw in a music bed, and 12 days later, enjoy.

Deliverables:

Creative and Art Direction. Concept Development. Copy Writing. Production, Post Production.

IT’S ABOUTCLIENT: ARI

The client needed an image building approach reinforcing the core attributes that make ARI the company that it is. A different and more effective way to present ARI rather than a mainstream, traditional corporate video–which often comes off flat, usually packed with features and facts yet void or meaningful substance or brand building impact.

Bragging Rights: The video won 3 Louix Awards.

Deliverables:

Creative and Art Direction. Concept Development. Copy Writing. Production and Post Production.

EMPLOYEE ENGAGEMENTCLIENT: ARI

Produce a video from the ARI employee perspective, spotlighting various programs made available to them. Specifically, conveying to the viewer:

The value that they derive from the programs, professionally and personally.
The importance of continuing to develop their skills.
The opportunities to cultivate leadership traits.
Outlets provided to support the community.
Ways in which ARI facilitates the balancing of work and home.
The importance of open communications within departments, across the company and managerial layers.

How all of this directly ties-back to the ARI culture and focus on supporting employees, creating a great work environment, and a true sense of family.

So we put our thinking caps on, and brainstormed. How do we create a video that is emotionally charged, yet it’s intended to be more upbeat and energetic? Something that would leave the viewer’s take away with complementary, yet clearly different in its creative approach, tone and emotional engagement? Why not just ask them to describe their feelings about the company using One Word? Of course, people sometimes can’t stop talking. It wasn’t the intent or the plan, but after all, what came out was sweet and on target.

Bragging Rights: The video won 2 Louix Awards.

Deliverables:

Creative and Art Direction. Concept Development. Production and Post Production.

CULTURECLIENT: HOLMAN

Client needed to produce a long format internal communication video that celebrates the culture that fuels the Holman organization and five business units – ARI, Holman Automotive, Auto Truck Group, Holman Parts Distribution and Steward Financial Services.

The video needed to resonate on an emotional level – generate a feeling of excitement, pride and personal gratification that comes from being a part of it all. “Tell a story” that delivers the message in a way that is self-evident rather than overly implied or directly stated.

Remind people what the culture is all about, why it is so important and worth protecting; that across lines of businesses and local and global geographies it’s the common fabric that unifies and defines the organization and everyone who is a part of it.

After a month long worth of traveling to Toronto, Chicago, Frankfurt, Ft. Lauderdale, Dallas and New Jersey, covering almost all of Holman’s entities, this is the final result.

Deliverables:

Creative and Art Direction. Concept Development. Production and Post Production.

PEOPLE MAKE USCLIENT: HOLMAN AUTOMOTIVE GROUP

Beyond the bricks and mortar, convey what the Holman Automotive Group is about. What makes Holman special and a great retail partner for BMW.

Its focus on attracting and cultivating quality people, and the underlying Holman values that drive the company’s success. Make a subtle connection between Holman and BMW shared values and the pride and responsibility that Holman has with protecting the BMW brand at all levels of customer interaction.

Deliverables:

Creative and Art Direction. Concept Development. Production and Post Production.

GIVING BACKCLIENT: ARI

At ARI, giving back and supporting the communities that support their success is one of their core values. Their annual United Way campaign is one of the ways they work to make a difference.

This video was simply a reminder to employees of the power of giving back to the community. To exceed past year’s donation dollars and reach new heights.

Deliverables:

Creative and Art Direction. Concept Development. Production and Post Production.

RECRUITCLIENT: HOLMAN AUTOMOTIVE GROUP

Develop an upbeat promotional video to attract career oriented sales associates. Use successful Holman associates across various dealerships to convey the benefits of retail automotive sales and more important, the unique culture and opportunities of being part of the Holman Automotive family.

Deliverables:

Creative and Art Direction. Concept Development. Production and Post Production.

TICKETLEAPCLIENT: PARENTEBEARD

The purpose of the video is to first and foremost tell the TicketLeap story, weaving in how ParenteBeard has been supporting them. Not necessarily what ParenteBeard does, more so why it’s of value and how ParenteBeard goes about doing it.

Deliverables:

Creative and Art Direction. Concept Development. Production and Post Production.

MY BALANCECLIENT: PARENTEBEARD

Spotlighting ParenteBeard employees’ professional and personal stories. Employees speak to what it means to be part of the company, the opportunities afforded to them, the culture, working with clients, teamwork and relationships, and what they do beyond work – their family life, hobbies and interests – things that they value most in life.

By establishing a thread between the two we present ParenteBeard and its people in a different, very positive and emotionally engaging way.

Deliverables:

Creative and Art Direction. Concept Development. Production and Post Production.